In a groundbreaking announcement, In The Black Network (ITBN), an innovative AVOD (advertising video on demand) streaming service, has selected Brightcove as its exclusive streaming partner. This partnership promises to reshape the streaming landscape by offering a diverse array of culturally significant content to audiences worldwide.
Founded and led by former FOX SOUL General Manager James DuBose, ITBN is poised to become a prominent platform for Black storytellers and culture enthusiasts. “It’s never a one-man show…it takes the right partners and team, and this is a great one,” DuBose says of the announcement.
Brightcove is a global leader in providing dependable, adaptable, and secure streaming technology solutions. The company’s Emmy Award-winning platform recently inked deals to power online streaming content for the National Hockey League and Yahoo! By partnering with Brightcove, ITBN will be able to deliver its content globally on demand and leverage Brightcove’s recently launched ad monetization service, designed to help companies maximize ad revenue opportunities.
“In The Black Network is gearing up to be the go-to streaming service for Black creators to share their voices across a wide range of audiences through compelling, impactful, original, and culturally relevant stories,” said Marc DeBevoise, CEO of Brightcove. “We’re thrilled to be a trusted partner for In The Black to help ensure they have the best technological capabilities to effortlessly deliver content at scale while boosting their ad revenue potential.”
“We found an ideal partner in Brightcove when searching for streaming technology that could help launch In The Black Network and evolve with us,” said In The Black Network’s Founder and CEO James DuBose. “They are the best in the industry, and we are proud to work closely with them.”
This venture seeks to celebrate and amplify Black voices through a wide range of content, including sports, music, scripted series, drama, talk shows, family programming, feature films, and much more. ITBN will stream an extensive collection of free entertainment content (including sports, music, scripted, drama, talk, family, and feature films) on a dedicated app available on iOS, Android devices, Apple TV, YouTube, ROKU, LG, Sony, and Samsung media players with more distribution partners to follow. The new streaming service joins a roster of media companies that rely on Brightcove to power their streaming capabilities, including AMC Networks, BBC Studios, Forbes, Rogers Media, Academy of Motion Picture Arts & Sciences, and Reelz.
“CROWNED,” starring Vivica A. Fox, Syleena Johnson, Kendra G, and Chanel Scott, is among the programs slated to launch with the network next month.
“I love everything about our culture: our faith, our resilience, our rhythm, our minds, our love. These pillars are the focus of our curated content which honors and elevates black culture and cultivates pride within our community,” DuBose told Deadline earlier this summer in a story about the upcoming launch of The Network. “Throughout my career, I’ve always aimed to uplift Black voices, so bringing this new network to fruition is extremely personal and important to me. We want viewers to feel connected to authentic stories that speak to our culture and gain a shared sense of self from enjoying our entertainingly inspiring content.”
