Many companies and agencies are changing executives as they spend the first portion of 2023 reconstructing and reorganizing. Below, Marcom Weekly has listed some of the recent announcements that happened within the past week.
Apple TV+ hired their first advertising executive
Unlike other streaming services like Hulu or Paramount+ that use their programming to generate ad revenue, Apple TV+ has yet to come out with its own ad-supported tiers. That may be changing soon.
Lauren Fry, a video and digital advertising executive, has been named the streaming service’s first advertising executive. With Major League Soccer and Major League Baseball streaming on the platform, her hire means that Apple TV+ will be looking to compete for ad revenue.
Javier Campopiano joined McCann Worldgroup
Earlier this year, McCann Worldgroup underwent reconstruction which involved former Global President Alex Lopez stepping down. This week, the Interpublic Group agency named Javier Campopiano as their global creative chief officer.
Under his title, Campopiano will oversee creative work across more than 100 countries with a network of 16,000 employees.
Vice Media’s Nancy Dubuc CEO stepped down
After five years, Vice Media’s CEO Nancy Dubuc announced that she will be stepping down from her position in a memo to staffers this past Friday.
“I am proud to leave a Vice better than the one I joined,” she wrote. “Together we racked up incredible wins while tackling unprecedented macroeconomic headwinds caused by the pandemic, the war in the Ukraine, and the economy all which forced us to pivot, refocus and pivot again.”
It’s unclear who, if anyone, will take her position. Previously, Dubuc was also the CEO of A+E Networks, which teamed up with Vice Media to create Viceland in 2015.
Netta Jenkins became CEO for Aerodi
Yesterday, announced via LinkedIn that she would be the CEO of Aerodi, a new company that’s looking to revolutionize how companies approach their DE&I efforts.
“By providing an innovative and fun tool that encourages all employees to measure their inclusive efforts, we believe that we can help create equitable opportunities for everyone to advance and navigate peacefully within their workplace,” Her post read.
The company was created with the help of Unqork CEO and Founder Gary Huberman and Huberman Rockets CEO David Sullivan, and is part of Hoberman Rockets.
R/GA CEO Sean Lyons joined Accenture
After several previous executive changes, it was announced yesterday that R/GA Global’s CEO Sean Lyons would be leaving after over four years with the company. His next role will be with Accenture as the global capabilities lead.
Global Chief Client Officer Robin Forbes, who’s been with the digital agency for nine years, will be taking on the role of interim CEO.
R/GA also announced that Global Chief Creative Officer Tiffany Rolfe would have a new role as chairman.
Lyons’ new position with Accenture will include integrating company design, technology, intelligence, and disciplines.
