Just in time for the 2021 NBA Playoffs, Moet & Chandon, the official champagne of the NBA, launches its “Greatness Under Pressure campaign,” bringing together 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills and fashion designer Don C. Each talent was selected for their dedication to their craft, community and family.
“This campaign is a true labor of love and excitement for the future of sport, entertainment, and celebration, with legendary personalities that we admire in every sense of the word,” said Anne-Sophie Stock, U.S. Vice President at Moet & Chandon.”Each luminary has had a unique career path, and we are elevating their stories knowing that Moet & Chandon, as well as the NBA, have a shared history of rising to greatness in the face of high-pressure moments. In this campaign, we not only highlight the crowning moments, but we celebrate the journey, including all of the obstacles and accomplishments we achieve along the way.”
Anthony, a top-10 all-time NBA scorer, driven by his desire to succeed and create a better life for himself, his family, and generations to come, gives back to the community through his many off-court endeavors including the Carmelo Anthony Foundation and the Social Change Fund’s outreach programs and donations. As a board member of the National Basketball Social Justice Coalition, he remains a leading voice in the league and in the larger ongoing fight for social justice today.
“Greatness is earned, not inherited. My hope is that through this campaign, people will realize that it’s our character, our community, and the obstacles we overcome that make us truly great,” says Anthony.
Another star of the campaign, WNBA’s all-time assist leader Bird represents dedication to her craft on and off the court, having honed her skills to become the world’s premier point guard, while also advocating for equality across historically underrepresented groups, universal health, and wellness, and expanding opportunities for young women in sports through mentorship programs.
“For me, how you handle the lead-up to a championship is what’s important,” says Bird. “It’s the hard work, discipline and time you put in that define greatness. Of course, with all of this comes taking time to celebrate the milestone moments, no matter how big or small.”
Returning Moet & Chandon partner and designer, Don C., known for his brand, Just Don, paved his own road to success by staying true to his passion and creativity. He is inspired by the teamwork and greatness exemplified by those around him, especially as exhibited by professional NBA players. A longtime fan of Moet & Chandon and partner from the brand’s 2019 “Nectar of the Culture” campaign, Don’s ethos reflects the dedication and perseverance that Moet & Chandon highlights within this new campaign.
As a loyal partner of the NBA and trusted jeweler to athletes across the globe, Jason captures the true essence of dedication, craftsmanship and resilience through one piece of art – the championship ring — as the final celebration of a player’s journey to career success. Jason also paved his own road, following his passion and remaining committed in his craft to become one of the most successful celebrity jewelers today.
Created in partnership with Portland-based independent creative agency, KAMP GRIZZLY, campaign assets highlight the four luminaries within individual video segments as they tell their stories, with nods to their careers and greatest achievements woven into the set and dialogue.
