SNIPES, a renowned sneaker and streetwear retailer, launched the Pay It Forward Initiative at Clark Atlanta University during The Big Homecoming event on April 11th. This initiative aims to support Historically Black Colleges and Universities (HBCUs) while empowering future Black leaders. Partnering with The Big Homecoming, a culture festival designed to create a lasting impact on HBCUs, SNIPES pledged $50,000 in scholarships for Clark Atlanta University students. In addition, the event featured inspiring panel discussions, experiential activations, and guest appearances by Yandy Smith, Desi Banks, and more. SNIPES’ commitment to investing in education and community engagement is demonstrated through this nationwide campaign, fostering a brighter, more equitable future. Read the full story here.
