Choice Hotels International has launched its most expansive multichannel national marketing campaign to date, titled “A Stay for Any You.” The campaign stars the versatile actor and writer Keegan-Michael Key in national TV, streaming TV ads, and social media content, showcasing the brand’s diverse portfolio of 22 hotel brands. The campaign aims to resonate with travelers of all types and preferences, highlighting Choice Hotels’ ability to meet the needs of a wide range of travelers.
In an industry-first collaboration, the broadcast ads were co-written by Keegan-Michael Key, his partner Elle Key, and McKinney, Choice’s creative agency of record. The campaign, which began today, will run through the end of the year, presenting humorous and relatable scenarios to illustrate how Choice Hotels caters to the diverse needs of travelers.
Noha Abdalla, Chief Marketing Officer for Choice Hotels, emphasized the universality of the need for the right hotel in the right location, stating, “While guests travel for many different reasons, from family vacations and romantic getaways to business trips, what’s universal is the need to find a hotel that provides the right amenities at the right price in the right location.”
Keegan-Michael Key, embodying Choice’s “Any You” character, expressed excitement about the campaign, saying, “Choice has a hotel for all versions of you — whether that’s business you, family road trip you, or weekend getaway with friends you.”
This campaign marks a milestone for Choice Hotels as it is the first since the integration of Radisson Hotels Americas brands into its reservation system and the migration of Radisson Rewards Americas members to the Choice Privileges rewards program. It specifically targets value-conscious families, young professionals, and business travelers.
Choice Hotels collaborated with Havas for the media buy, ensuring a comprehensive reach across various platforms, including broadcast, cable, and streaming TV, as well as SiriusXM, Spotify, and popular social and digital platforms such as Facebook, Instagram, Snapchat, TikTok, and Keegan-Michael Key’s own social media handles.
The campaign showcases four Choice Hotels brands — Radisson, Cambria Hotels, Comfort, and Quality Inn. Radisson and Cambria, the two upscale brands featured, highlight their full-service experience, inviting spaces, and amenities tailored for business travel. Comfort hotels, following a $2.5 billion transformation, offer a consistent and welcoming experience with complimentary hot breakfast. Quality Inn provides a comfortable and affordable stay, allowing guests to focus on creating memorable experiences.
