Executive leaders seeing the benefits of purpose-driven business

Executive leaders increasingly believe that companies have a responsibility to act on social justice issues, according to a new study.

The 2020 Porter Novelli Executive Purpose Study found that 83 percent of executives surveyed feel an urgency for businesses to be a critical part of driving solutions to some of the world’s most pressing issues, including racial injustice and COVID-19.

The survey consisted of 150 C-suite business executives at companies with revenues of more than $500 million.
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