The impact of AI on marketing and culture: insights from industry leaders
The majority of marketers are using or plan to use AI, business leaders weigh pros and cons.
Marketing and culture are deeply intertwined. Culture influences the way that people think and behave, and marketing is all about understanding and influencing consumer behavior. In recent years, the intersection of marketing and culture has been further complicated by the rise of artificial intelligence (AI) in marketing.
According to Marc Pritchard, the chief brand officer at Procter & Gamble told Adweek, "AI is a game-changer for marketing. It allows us to personalize messaging and deliv...