Clear Channel Outdoor and Big Brothers Big Sisters of America (BBBSA), the foremost youth mentoring organization in the U.S., have joined forces to launch a nationwide digital out-of-home media campaign in honor of National Mentoring Month. The campaign features ‘Game Changers,’ an initiative that harnesses the influence of leaders and changemakers to address crucial youth issues through mentorship, creating awareness, access, and opportunity.
Throughout January, digital billboards nationwide will showcase influential figures from the inaugural ‘Game Changers’ group, unveiled by BBBSA last October. This group, consisting of prominent Black men, aims to bridge the representational gap in mentorship. Currently, more than 30,000 kids are on the BBBS waitlist for a mentor, with a majority being boys of color. The ‘Game Changers’ leverage their voices to challenge the mentorship narrative, share inspiring journeys, and encourage more volunteers, particularly Black men, to participate. Future ‘Game Changers’ groups will represent leaders from various backgrounds, reflecting the diverse stories of young people nationwide in need of positive mentorship.
Dan Levi, executive vice president & CMO of Clear Channel Outdoor, expressed pride in the partnership, emphasizing the urgency of mentorship, particularly for young people in disadvantaged communities. “National Mentoring Month allows us the opportunity to use the power of out of home to educate populations nationwide on the urgency of us coming together to help increase the number of mentors to make sure young adults have dependable people to look up to and follow in their footsteps,” Levi said.
Artis Stevens, president and CEO of BBBSA, highlighted the collaboration’s significance, sharing, “Through Clear Channel Outdoor’s expansive network of digital platforms, the ‘Game Changers’ billboard series ignites a national conversation about the necessity and transformative power of mentorship in reaching the young people who need it the most.”
The campaign, produced and marketed by Hero Media, a 100% Black-owned media and technology company, aims to engage communities nationwide and inspire positive actions in support of mentorship. Clear Channel Outdoor’s digital platforms provide a dynamic avenue for a national discourse on the crucial role of mentorship in empowering and transforming the lives of young people.
