Valentine’s Day is typically a holiday for chocolates and champagne — but Squirrel Brand hopes its Ruby Royale nuts can also be synonymous with the day of love.
The 133 year-old snack brand tapped “RuPaul’s Drag Race” star Latrice Royale to push that message, while “serving body, beauty, luxury and all these ... nuts.”
Squirrel worked with agency Huge on the campaign, which aimed to grow recognition for the heritage nut mix brand among consumers aged 25 to 40. Squirrel Brand released a new nut...
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