Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, is being inducted into the Marketing Hall of Fame by the American Marketing Association New York for his transformative approach to marketing that has helped make Mastercard one of the world’s fastest-growing and most valuable brands.
Rajamannar is one of four marketing luminaries being honored this year, alongside Dan Ariely, Professor of Behavioral Economics at Duke University; Chris Capossela, executive vice president and chief marketing officer at Microsoft; and Amy Fuller, former chief marketing officer at Accenture. They will be celebrated at the 2023 Marketing Hall of Fame Induction Ceremony on June 7 in New York.
“The Marketing Hall of Fame is the only award that recognizes brilliance and innovation across the field of marketing,” says Joanna Seddon, Marketing Hall of Fame co-chair and Founder, Presciant Brand Consultancy. “This year’s inductees are shaping the future of marketing, setting a standard that inspires us all and elevates the field.”
Established by the AMA New York, the Marketing Hall of Fame is the only award recognizing and celebrating brilliance in marketing across all sectors. The program is based on a rigorous selection and voting process to nominate and elect marketers who inspire their peers as well as future generations through extraordinary contributions to the field.
Rajamannar is instrumental in creating experiential, multisensory marketing programs that engage customers across the globe. Under his leadership, Mastercard has become one of the top 12 most valuable brands in the world and the world’s No. 1 audio brand. Rajamannar has also been recognized for his work in the healthcare industry, as the founding president of Mastercard’s healthcare business, driving value for stakeholders through innovations in data analytics, AI, and cybersecurity solutions.
The Marketing Hall of Fame criteria recognize marketers who prioritize diversity, equity, and inclusion, and who are responsible for work that dramatically impacts business results and moves the marketing profession forward through innovative approaches. Last year’s Marketing Hall of Fame induction ceremony underscored the progress on diversity in marketing, recognizing a diverse group of marketing leaders including Bozoma St. John; Ann Mukherjee, Pernod Ricard NA chairman & CEO; Keith Weed, former Global CMO at Unilever; Wendy Clark, Global CEO at Dentsu International; Esther Lee, CMO at MetLife; and Ann Lewnes, CMO at Adobe.
“Powerful marketing can have a truly extraordinary impact,” says Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and partner at Want Branding. “Recognition of the very best in marketing boosts the reputation of the profession, inspires innovation, and serves as a model for future leaders.”
The Marketing Hall of Fame continues to recognize and celebrate brilliant marketers who inspire their peers and future generations through extraordinary contributions to the field, and who prioritize diversity, equity, and inclusion.