The collapse of live performances and merchandise sales have left artists looking for new ways to turn a profit.
NEXT Records and droppTV have entered into a unique partnership that will allow artists to sell merchandise and branded products directly through their music videos.
The partnership will be especially beneficial during the current crisis due to the collapse of other revenue streams for artists.
The droppTV platform allows products to be made available for sale directly through the video itself with a per-sale cut going directly to the artist, transforming what is typically a loss-leader for up and coming artists for the sake of attracting new fans, according to the platform.
This is not the first time the two have partnered, following droppTV’s launch earlier this year with NEXT Records’ own Kid Daytona who debuted the video for his single “Stop Panickin'” produced by Harry Fraud, which generated more than $20,000 in revenue within just 72 hours.
“In a world where weekly revenue is scarce for a lot of artists, droppTV offers labels like NEXT a toolkit to generate income weekly and also impact the charts, it’s a win, win,” said droppTV CEO Gurps Rai.
Jon Jekielek, co-founder of NEXT Records said, “droppTV is the perfect platform for our independent artists/partners because it empowers artists to grow their business as a whole.”