Leading digital media technology company Canela Media is preparing to host its first Upfront presentation, offering advertisers access to an audience of more than 22 million Hispanics across more than 180 Spanish-language sites. Having launched one of the first AVOD streaming services for U.S. Hispanics, Canela.TV, founder and CEO Isabel Rafferty intends to reveal exciting developments for 2021 and beyond.
The first-ever Upfront theme is “We Make It Happen / Lo Hacemos Posible,” and will showcase how advertisers can tap into the diversity and scale of the Hispanic audience, on May 17th at 3:00 p.m. EST. Canela Media will offer brands a complete ecosystem to connect with multicultural audiences leading with its free streaming service, Canela.TV, offering on-demand Latino-focused movies and TV entertainment through multiple platforms.
“We Make It Happen / Lo Hacemos Posible,” speaks to the heart of Latinos in the entertainment industry, as new barriers are broken, and Latinos have become a driving social and economic force in the U.S. Canela.TV has “Made it Happen” by creating a culturally driven platform whose offerings reflect the culture, values and diversity of Latino audiences, and where advertisers can connect with those audiences to elevate their brands.
“We are tremendously excited to be joining the virtual Upfront stage this year for the first time to showcase our approach to Hispanic-focused streaming,” says Rafferty. “Canela.TV has been growing at a phenomenal pace, thanks to our focus on a demographic that has been undervalued in the past by most major streamers. This has allowed us to deliver Hispanic audiences at scale with best-in-class technology capabilities and rich first-party data – giving advertisers valuable opportunities that they won’t be able to find with legacy media players.”
Canela.TV was launched in May 2020 and has since captured the attention of audiences looking for multicultural content that aligns with their culture, values and interests. Earlier this year, Canela.TV debuted Canela News, the first free live streaming news service with daily broadcasts aimed directly at cord-cutting Hispanics.
“We built Canela.TV from the ground up with the aim of making Hispanic viewers feel like their stories and voices were valued in media and entertainment,” adds Rafferty. “Our platform is empowering the next generation of Latino storytellers, and we look forward to demonstrating just what this platform can do for advertisers at our upfront next month.”
Headquartered in New York, Canela Media boasts a ranking as the fourth largest Hispanic ad-focused company and the only female- and minority-owned certified digital company.