Branded Content

Disney enters groundbreaking strategic partnership

NewsDisney enters groundbreaking partnership with Group Black, COCINA, UnitedMasters

Staff
May 16, 2023

Group Black, COCINA headline a groundbreaking partnership with Disney and other diverse-owned media firms to create branded content series and campaigns centered on diversity and culture, announced at this year's TV Upfronts.

Major brands set to headline growing Marketing for the Culture Summit

New out-of-home campaign for National Mentoring Month brings together big partners

Black and Latino advertising leaders spearhead Blackweek Conference to revolutionize DEI and empower underrepresented communities

Choice Hotels, Keegan-Michael Key unveil “A Stay for Any You” campaign, in brand’s largest marketing push

DDB North America welcomes Micheline Grace Lewis as chief people officer to propel culture and inclusivity initiatives

Michael B. Jordan’s Obsidianworks teams up with Frito Lay to boost diverse creators