Disney enters groundbreaking strategic partnership

Disney enters groundbreaking partnership with Group Black, COCINA, UnitedMasters

  • 2 minute read
Group Black, COCINA headline a groundbreaking partnership with Disney and other diverse-owned media firms to create branded content series and campaigns centered on diversity and culture, announced at this year’s TV Upfronts.
Staff
  • May 16, 2023
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Amid the TV Upfronts held this week, Disney announces a significant partnership with diverse-owned media companies, including Group Black, COCINA, equalpride, and UnitedMasters. This announcement comes as Disney presents its slate of programming to advertisers against the backdrop of a writer’s strike taking place just outside its presentation venue, North Javits Center.

The TV Upfronts is an annual event where networks present their upcoming season’s shows to advertisers, providing them an opportunity to buy commercial time “upfront” before the season begins. This strategic move by Disney signals a commitment to representation and diverse storytelling in the media landscape, aligning with the current societal push for increased diversity and inclusion.

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