Constellation, the Stagwell collective that is home to Crispin Porter Bogusky (CPB), 72andSunny and Brand Citizens, appoints Zakiya Larry as global chief communications officer as the network expands and bolsters business offerings. She joins the leadership team with John Boiler, chair of Constellation and creative co-chair of 72andSunny, and Chief Financial Officer John Pyne.
“This collective is unified by the shared ambition to create a more integrated and powerful resource that will enable clients to access world-class talent from every discipline on their greatest challenges,” said Boiler. “We’re thrilled to welcome Zakiya who brings the expert skills and passion to unleash our story and amplify our impact on the industry.”
In her new role, Larry will develop and lead a comprehensive communications strategy – both internal and external – for the global collective that will guide business goals and elevate work and client experience. As global chief communications officer, she will oversee the operations of media relations, corporate responsibility, social media, crisis, business and executive communications and live event productions. Her role will also include oversight of strategic communications planning and execution for Constellation’s group of agencies and businesses.
“I am excited to help advance the vision and work of Constellation and our family of companies,” said Larry. “This group and its vision reflect so much of my core: precision, collaboration, creativity, mutual care and respect for the whole person, and doing good while leading well. After nearly 20 years in communications, I believe this is the right formula for making a lasting impact for our clients and the world. I’m all in.”
The 20-year communications veteran was the founder and CEO of Quest Media Training (Quest), a strategic communications firm that provides coaching for media and public speaking, crisis management, strategic messaging and public relations services. An entrepreneur and brand strategist, she elevates brands through media coaching and strategic positioning.
Larry has managed publicity for many New York Times bestsellers and blockbuster hits including “Jumping the Broom,” “Sparkle,” and “Heaven is For Real,” and coordinated productions for Oprah Winfrey and Roland Martin. Her contributions have been recognized by leading industry organizations. She has received both national and international awards including the International Hermes Creative Awards, National Association of Black Journalists (NABJ) and multiple Public Relations Society of America (PRSA) awards.