Adweek has added an extra day to its annual Brandweek summit focused on furloughed and unemployed marketers.
The event, which is now set to run from September 14–18, will focus on talent development and will feature leaders in the space, providing career guidance as well as tips for how to traverse these difficult times.
The extra day was added in partnership with Google, a founding partner in the Adweek Executive Mentor Program.
This year’s event will be fully virtual and will feature celebrity and marketing professionals such as Dwayne Wayde, Ryan Reynolds, and Marc Pritchard.
In addition to an extra day focused on getting marketing professionals back on their feet, employees in transition will be able to apply for free tickets for the entire event.
Adweek is also focusing on minority-owned businesses in the marketing and advertising space with its new program called Brandweek Lift, which will encourage companies owned by people of color, women, LGBTQ+ founders, and people with disabilities to attend Brandweek for free, as well as participate in a program matching them with brands seeking increased diversity.