A new scholarship program from The TASC Group to boost diversity, equity and inclusion in the public relations and communications program at The City College of New York (CCNY). The selection of awardees will be made by The TASC Group in consultation with a designated CCNY public relations and communications faculty member and will be announced on Jan. 8, 2021.
Each recipient will receive $2,500 toward tuition fees, along with a paid internship at The TASC Group including professional development and mentoring by the Group’s employees.
“The TASC Group believes that diversity, equity and inclusion are critical values that need more attention in our industry,” said Lawrence Kopp, CEO of The TASC Group. “We think CCNY is the perfect place to select gifted PR practitioners with diverse perspectives and give them the financial support and mentorship they need to be successful.”
TASC was inspired to develop the program by their ongoing work with social justice and nonprofit clients such as The Trayvon Martin Foundation, The Eagle Academy Foundation, and The Gathering for Justice.
The Group was built on a foundation of progressive values and a passion for public service, which is reflected in its work with longtime CCNY Professor Lynn Appelbaum to develop a program that would provide gifted students with career growth opportunities and real-world public relations experience.
“We’re grateful to TASC’s senior leadership team for supporting and nurturing diverse talent for our industry. This is the kind of dedicated commitment that will provide important opportunity and change lives,” said Appelbaum.