Pod Digital Media launches influencer marketing division, capitalizing on growing podcast ad revenue

Pod Digital Media, the trailblazing multicultural podcast agency network, has unveiled an influencer marketing division, strengthening its commitment to linking diverse content creators with large brands. The move follows a robust growth in podcast ad revenues, which are projected to double by 2025 to reach $4 billion, according to a recent report by the Interactive Advertising Bureau (IAB).

Representing more than 400 shows hosted by Black and Latino podcasters, Pod Digital Media (PDM) is broadening its services with a new platform designed to bring together a collection of skilled influencers. This initiative aims to provide brands an opportunity to engage with their target audience in more impactful ways.