Pod Digital Media, the trailblazing multicultural podcast agency network, has unveiled an influencer marketing division, strengthening its commitment to linking diverse content creators with large brands. The move follows a robust growth in podcast ad revenues, which are projected to double by 2025 to reach $4 billion, according to a recent report by the Interactive Advertising Bureau (IAB).
Representing more than 400 shows hosted by Black and Latino podcasters, Pod Digital Media (PDM) is broadening its services with a new platform designed to bring together a collection of skilled influencers. This initiative aims to provide brands an opportunity to engage with their target audience in more impactful ways.
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