Online eyewear retailer Zenni has announced actress and singer Keke Palmer as their newest brand ambassador. Palmer, who has a diverse career spanning film, television, and music, has been enlisted to star in Zenni’s latest campaign, “Find Your Frame of Mind.”
“Anyone who knows me knows that glasses are a huge part of my day-to-day style – they’re the perfect accessory. I love my Zenni glasses and how they allow me to express myself through the different moods that make me who I am,” says Keke Palmer.
The campaign represents Zenni’s focus on promoting individuality and self-expression through its eyewear, which offers a wide range of affordable and stylish options.
“Keke Palmer is such a monumental talent and embodies what it means to be a positive and confident force in the world,” Zenni Co-founder and CEO Julia Zhen says.
“As a trendsetter, especially when it comes to her glasses collection, we’re thrilled Keke is our new ambassador and can’t wait to see how she inspires Zenni customers to express their moods and individual style wearing Zennis all year round.”
In addition to her work with Zenni, Palmer has been actively involved in other endeavors. At Cannes Lions, she offered to partner with Amazon to create job opportunities for young creators, a move aimed at nurturing emerging talent in the industry.
As Zenni seeks to establish itself further in the eyewear market, the addition of Keke Palmer as a brand ambassador marks a notable step in its marketing strategy. With the launch of the “Find Your Frame of Mind” campaign, the company is expected to emphasize its commitment to providing eyewear that caters to diverse styles and lifestyles.
For Palmer, she says, “Zenni’s mission to provide eyewear for everyone is so important. I hope all of these new collections help people feel confident, cool, creative and ready to express their own personal style – no matter what it is!”