Twitter hires former NBC executive Linda Yaccarino as CEO to address brand safety concerns
3 minute read
In a bold move, Twitter appoints former NBC executive Linda Yaccarino as CEO, in hopes of revitalizing the platform, rebuilding trust with users and advertisers, and addressing ongoing brand safety issues.
In a surprising development, Elon Musk, the tech tycoon and current owner of Twitter, announced the appointment of Linda Yaccarino, former Chairman of Global Advertising and Partnerships for NBC Universal Media, as the new CEO of the beleaguered social media platform. This follows a period of intense criticism for Twitter, coupled with a string of controversies surrounding Musk himself.
Musk’s own record with race has been a widely reported and contentious issue of late. He has been publicly accused of perpetuating racial bias, both with regard to the media and within his own company. In February, Musk accused the U.S. media and education system of being racially prejudiced against Whites and Asians. Meanwhile, Tesla, another company under Musk’s stewardship, was found guilty of racial harassment against Black employees at its California factory and was ordered to pay a multimillion-dollar settlement.
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